GLOBAL GTM ART DIRECTOR

Key Campaigns

• Storm Division

• Push your own story

• Yours for the Taking

Contracted as American Eagle Conceptual Designer

Key Responsibilities

• Design and produce presentation deck and mock retail store

• Graphic Design

• Visual Merchandising

• Photo Production

• Photo Editing

• Set Design and Build

ART DIRECTOR GLOBAL APPAREL AND MARKETING

Key Campaigns

• MAKE WAVES MOVE MOUNTAINS

• ROXY READY

• LOVING LOST

• PENDELTON x ROXY

Concept Designer

• Researched trends and developed brand appropriate direction to update and expand business.

• Created directional forecasting media and designed inspirational samples for use by design teams.

• Managed and executed production of seasonal look books, presented to design directors, merchants and the CEO.

• Created city, street, runway and retail fashion reports for all design directors, merchants and the CEO.

• Photographed all product/talent for concept design global.

Key Projects:

- Built and managed five photo studios world-wide.

- Employed new asset management system across global concept including share point and logical file systems.

- Trained all concept designers advanced Adobe CS3 workflow and photography to maximize creative efficiency.

BRAND CAMPAIGNS

Generations

Stay High

Feel the Freedom

Production Designer for Oakley catalogs and retail stores.

CONCEPT DESIGNER

Conceptualized and curated the visual representation of Vans women's apparel by creating seasonal concept books. Produced vibe videos, still photography, and graphically relevant sell-in assets.

Key Projects:

• Desert Highway seasonal launch

• Jesse Jo Stark collaboration

• Leila Hurst collection launch

Using my personal studio, contracted to screen print all tee shirts and photograph all apparel.